Bachelor of Science (B.S.)

In the bachelor's degree program in Marketing at Louisiana State University Shreveport, you'll gain a wide range of skills, from quantitative analytics to creative problem solving in an ever-evolving field.

Earn your bachelor’s degree in marketing – with an optional concentration in advertising and design or international business – at LSU Shreveport. Our AACSB-accredited program prepares you to engage in key marketing activities such as product design, price analysis, market communications and product placement.

Why LSUS’ marketing program? 

Today’s marketing professionals need to be well-rounded and on top of fast-changing trends in digital media. At LSUS, you’ll get the broad business training and hands-on work experiences to prepare for successful careers in marketing. Depending on your interests and career goals, you can focus your marketing degree with a concentration in advertising design or international business. The marketing degree is transfer-student friendly, allowing you to apply more transfer credits towards your degree. With proper planning, you can also easily double-major in management and marketing or pursue a minor outside of the School of Business. Either option can enhance your marketability to employers.  

Experiential learning to prepare for real-world careers 

LSUS marketing majors have opportunities to take part in internships with well-known firms throughout Louisiana, such as Northwestern Mutual, State Farm and Classic Marketing. These internships often lead to job offers for our students. You’ll also benefit from close faculty mentorship and numerous networking and professional development opportunities available through the School of Business. 

Ready to pilot your future?
Ready to pilot your future?
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Explore the Marketing Bachelor’s Degree at LSUS

A bachelor’s degree in marketing will open many different doors – to careers in business, graduate school and more. These are some of the ways that your undergraduate experience at LSUS will prepare you for success.  

Hands-on experience 

Simulations, in-class projects and internships offer opportunities to gain hands-on experience in the business area of your choice.  Internships not only offer valuable on-the-job experience, but also count for three hours of 400-level college credit toward your management and administration major. In the Small Business Creative Advertising class you’ll also get to work with a small business to create ads and other promotional pieces. 

Student life 

Student organizations such as the Advertising Club, the Society for Human Resource Management (SHRM), and the Finance Club offer networking opportunities with area professionals and other activities. High-achieving students are invited to join Beta Gamma Sigma, Omicron Delta Kappa, Phi Kappa Phi, or Sigma Iota Epsilon honor societies. 

Set up for success 

LSUS’ AACSB accreditation puts our business programs in the top 5 percent of business schools in the world. You’ll be guided by some of the best professors in the area and many classes welcome guest speakers to bring additional perspectives to the classroom. 

Financial aid for general business administration students 

Each year, LSU Shreveport awards more than $12.4 million in scholarship money to students like you. Explore the types of financial aid you could qualify for as a marketing major. 


Marketing Concentration

Marketing careers are diverse and demand a wide range of characteristics. The positions range from very people-oriented positions to those that are more analytical or quantitative in nature. There are many entry-level positions in marketing where students can gain experience while completing their undergraduate degrees. The highest paying jobs in marketing require a bachelor’s degree or even a master’s degree. Many of the fastest growing positions seek candidates with analytical or quantitative skills. The positions in marketing span a wide range of industries, with marketing opportunities in almost every business or organization. Based on data from the Bureau of Labor Statistics, there are many high paying and fast growing jobs associated with marketing training.
This program is also available 100% online. Learn more about the Online Marketing Degree.

Advertising Design

Marketing Concentration

A BS in Marketing with a concentration in Advertising Design allows you to combine your artistic and graphic design skills with a solid business core to leverage your abilities into a corporate career in advertising and/or design. The highest career prospects expect solid training in digital design and web applications. Students obtain important business skills while enhancing design and technical applications. Based on data from the Bureau of Labor Statistics, there are many high paying and
fast growing jobs associated with the combination of graphic, business and technical skills.

Data Analytics

Marketing Concentration

The explosion in the amount of readily available data to organizations has created fatigue and frustration for decision makers. Companies are gathering and storing more data than they can effectively use without the modeling and data analysis performed by data analysts. Decision makers need data transformed into information and visualized to allow them to quickly digest and utilize these results in strategic planning. This process needs to be fast, efficient and accurate. Skills in
data analysis and analytics prepares students for high demand jobs that make sense of big data. Based on data from the Bureau of Labor Statistics, there are many high paying and fast growing jobs in data analysis for individuals who have a combined set of skills in business and data analytics.


Marketing Concentration

Few fields are as diverse as hospitality. Many people think of hospitality jobs as low paying positions that require little training, formal education, and experience. Certainly some jobs in hospitality, as with other industries, share those characteristics. However, there are many positions in hospitality for a college-educated candidate that are fast-paced and have exciting long-term career opportunities. Based on data from the Bureau of Labor Statistics, there are many hospitality positions expecting college education and even industry certifications. With a BS in Marketing with a concentration in Hospitality, students can graduate already possessing high demand hospitality industry certifications that will open the door to the high paying and fast growing jobs described by the Bureau of Labor Statistics.

International Business

Marketing Concentration

A concentration in International Business pairs well with many degrees, including Management, Marketing or General Business. Having specialized training to face a globalized economy offers leverage in the job market. The international business concentration contextualizes the knowledge and skills learned in a business degree program to prepare students for the complexities of working within a cross-cultural and diverse environment. Many people with successful careers in international business study and become proficient in one or more foreign languages.
This program is also available 100% online. Learn more about the Online International Business concentration.


Marketing Concentration

There are very few entry-level positions with the earning potential of a sales career. According to the Bureau of Labor Statistics, the highest ten percent of sales representatives can earn as much as $125,300 annually. The potential is even greater if the employee has the skills to sell technical or pharmaceutical products, which can be more than $158,580. Sales positions have great variability in salaries with the bottom 10 percent earning an average of $30,530 annually. The ability to achieve great results early in your career is possible in sales, with hard work, tenacity, and determination. The BS in Marketing with a concentration in Sales provides a wide base of training in sales across a number of marketing platforms. Based on data from the Bureau of Labor Statistics, there are many high paying and fast growing jobs in sales, many of which do not require technical training

“LSUS taught me so much. I learned about teamwork and leadership, both on the field and in the classroom. Those skills are something I use not only in business, but in day-to-day life.”
Kelly Boss
B.S. in Marketing, 2013

As an LSUS marketing major, you can take a two-week university course studying in Lüneburg, Germany! Learn more about the program. 

Take part in LSUS’ business student research forum. Opportunities include interacting with actual businesses on live case studies, working with faculty to analyze data and participating with group members in simulation/modeling research. Find out more 

Though salaries vary by type of position and geographic location, the average national starting salary for an entry level marketing position with a bachelor’s degree is $55,259 (Source: 

Where Can a Marketing Degree from LSUS Take You?

Career opportunities in marketing include search engine marketing, retail management, event marketing and professional sales. When you complete your bachelor’s degree, you might go on to positions such as: 

  • Marketing Coordinator 
  • Marketing Manager 
  • Sales Manager 
  • Media Specialist 
  • Marketing Research Analyst 
  • Advertising Executive 
  • Social Media Marketing Manager 

Find more information about courses in the marketing bachelor’s degree program.

Thinking about a major in marketing? You might also be interested in these undergraduate business programs at LSUS.