In the bachelor's degree program in Marketing at Louisiana State University Shreveport, you'll gain a wide range of skills, from quantitative analytics to creative problem solving in an ever-evolving field.
Earn your bachelor’s degree in marketing – with an optional concentration in advertising and design or international business – at LSU Shreveport. Our AACSB-accredited program prepares you to engage in key marketing activities such as product design, price analysis, market communications and product placement.
Today’s marketing professionals need to be well-rounded and on top of fast-changing trends in digital media. At LSUS, you’ll get the broad business training and hands-on work experiences to prepare for successful careers in marketing. Depending on your interests and career goals, you can focus your marketing degree with a concentration in advertising design or international business. The marketing degree is transfer-student friendly, allowing you to apply more transfer credits towards your degree. With proper planning, you can also easily double-major in management and marketing or pursue a minor outside of the School of Business. Either option can enhance your marketability to employers.
LSUS marketing majors have opportunities to take part in internships with well-known firms throughout Louisiana, such as Northwestern Mutual, State Farm and Classic Marketing. These internships often lead to job offers for our students. You’ll also benefit from close faculty mentorship and numerous networking and professional development opportunities available through the School of Business.
“LSUS taught me so much. I learned about teamwork and leadership, both on the field and in the classroom. Those skills are something I use not only in business, but in day-to-day life.”Kelly BossB.S. in Marketing, 2013
Though salaries vary by type of position and geographic location, the average national starting salary for an entry level marketing position with a bachelor’s degree is $55,259 (Source: glassdoor.com)
Career opportunities in marketing include search engine marketing, retail management, event marketing and professional sales. When you complete your bachelor’s degree, you might go on to positions such as: