In the bachelor's degree program in Marketing at Louisiana State University Shreveport, you'll gain a wide range of skills, from quantitative analytics to creative problem solving in an ever-evolving field.
Earn your bachelor’s degree in marketing – with an optional concentration in advertising and design or international business – at LSU Shreveport. Our AACSB-accredited program prepares you to engage in key marketing activities such as product design, price analysis, market communications and product placement.
Today’s marketing professionals need to be well-rounded and on top of fast-changing trends in digital media. At LSUS, you’ll get the broad business training and hands-on work experiences to prepare for successful careers in marketing. Depending on your interests and career goals, you can focus your marketing degree with a concentration in advertising design or international business. The marketing degree is transfer-student friendly, allowing you to apply more transfer credits towards your degree. With proper planning, you can also easily double-major in management and marketing or pursue a minor outside of the School of Business. Either option can enhance your marketability to employers.
LSUS marketing majors have opportunities to take part in internships with well-known firms throughout Louisiana, such as Northwestern Mutual, State Farm and Classic Marketing. These internships often lead to job offers for our students. You’ll also benefit from close faculty mentorship and numerous networking and professional development opportunities available through the School of Business.
A bachelor’s degree in marketing will open many different doors – to careers in business, graduate school and more. These are some of the ways that your undergraduate experience at LSUS will prepare you for success.
Simulations, in-class projects and internships offer opportunities to gain hands-on experience in the business area of your choice. Internships not only offer valuable on-the-job experience, but also count for three hours of 400-level college credit toward your management and administration major. In the Small Business Creative Advertising class you’ll also get to work with a small business to create ads and other promotional pieces.
Student organizations such as the Advertising Club, the Society for Human Resource Management (SHRM), and the Finance Club offer networking opportunities with area professionals and other activities. High-achieving students are invited to join Beta Gamma Sigma, Omicron Delta Kappa, Phi Kappa Phi, or Sigma Iota Epsilon honor societies.
Set up for success
LSUS’ AACSB accreditation puts our business programs in the top 5 percent of business schools in the world. You’ll be guided by some of the best professors in the area and many classes welcome guest speakers to bring additional perspectives to the classroom.
Financial aid for general business administration students
Each year, LSU Shreveport awards more than $12.4 million in scholarship money to students like you. Explore the types of financial aid you could qualify for as a marketing major.
“LSUS taught me so much. I learned about teamwork and leadership, both on the field and in the classroom. Those skills are something I use not only in business, but in day-to-day life.”Kelly BossB.S. in Marketing, 2013
Though salaries vary by type of position and geographic location, the average national starting salary for an entry level marketing position with a bachelor’s degree is $55,259 (Source: glassdoor.com)
Career opportunities in marketing include search engine marketing, retail management, event marketing and professional sales. When you complete your bachelor’s degree, you might go on to positions such as: