Courses - Marketing:

MKT 301: Principles of Marketing 3 cr.
Prerequisites: Junior standing. A conceptual overview of the exchange activities and processes involved in providing goods and services for the creation of stakeholder value. Emphasis is given to the efficient and effective use of controllable marketing variables and their interdependence with internal/external factors. The role of marketing in the firm and society is examined along with the current domestic and international market environments. Three hours of lecture. Marketing majors must earn a “C” or better.

MKT 310: Consumer Analysis and Behavior 3 cr.
Prerequisite: MKT 301. A study of the nature and dynamics of consumer markets and the significance of these markets to marketing executives. Emphasis is placed on the concepts and constructs employed to identify and measure market segments and to analyze behavioral patterns as a basis for marketing strategy. Three hours of lecture.

MKT 312: Promotional Strategy 3 cr.
Prerequisite: MKT 301. The nature, scope, and contributions of personal selling, advertising, and sales promotions to the firm's problems of demand stimulation. Emphasis is on principles and concepts that relate to the integration and organization of the promotional effort in achieving optimal allocation of that effort to facilitate movements of goods. Three hours of lecture.

MKT 330: Sales 3 cr.
A study of the concepts and techniques utilized in the personal selling process. Emphasis is placed on the design of effective sales presentations and on the role playing of various personal sales situations. Three hours of lecture and sales presentations.

MKT 410: Marketing on the Internet 3 cr.
Prerequisite: ISDS 150 and MKT 301. This course is designed to provide the student with practical instruction and experience in the planning, promotion, evaluation, and execution of an on-line marketing strategy. Creative development of a business Web site is stressed. Three hours of lecture and laboratory.

MKT 420: Direct Marketing 3 cr.
Prerequisite: ISDS 150 and MKT 301. An introduction to direct marketing that includes instruction in the fundamentals of all major direct marketing media: direct mail, broadcast, print advertising, catalogs, co-ops, telemarketing, inserts, and videos. The course stresses the measurability and accountability of direct marketing and its relationship to the total marketing mix. Three hours of lecture.

MKT 425: Hospitality Marketing 3 cr.
Prerequisite: MKT 301. The application of modern marketing theory and techniques to the hospitality industry. Emphasis will be placed on services marketing, and topics include an analysis of hospitality customer needs, marketing planning, segmentation, positioning, and promotion. Three hours of lecture.

MKT 430: Retail Management 3 cr.
Prerequisite: MKT 301. Policies, practices, principles, and methods of efficiently operated retail stores. Areas covered include store location, layout, organization, merchandising, planning, pricing, buying, personnel management, credit, stock control, sales promotion, the retailing mix, assortment planning, and store operation. Emphasis is to be given to the contingency theory of management. Three hours of lecture.

MKT 440: International Marketing 3 cr.
Prerequisite: MKT 301 or consent of the department. An introduction to the three major marketing environments-domestic, foreign, and international. Opportunities are presented for students to apply basic marketing knowledge and skills to an international environment, and to learn basic international marketing terminology, tools and concepts. Three hours of lecture.

MKT 445: Marketing Research 3 cr.
Prerequisite: ISDS 265, MKT 301. A study of the application of research to marketing problems and how the findings are used in the formulation of marketing policies. Theories, concepts, and methodology applicable in applying research to marketing problems are emphasized. Three hours of lecture.

MKT 450: Marketing Management 3 cr.
Prerequisite: MKT 310, MKT 312, and MKT 445. This marketing capstone course should be taken during the senior year. A study of the application of analytical concepts and principles to the development of efficient strategies for solving marketing problems. The major policy areas of product, price, channels, and promotion are integrated in the development of the firm’s total marketing effort. Three hours of lecture.

MKT 475: Internship in Marketing 3-6 cr.
Marketing related employment with a qualified employer. The course is open only to business students who have successfully completed 60 credit hours and have either a 2.5 cumulative GPA or a 2.75 for the last 24 credit hours; it requires written reports detailing the objectives, progress, and completion of the internship. Three to six hours of credit on a pass/no credit basis. Only three hours may be applied to the major. Three hours of laboratory per credit hour.

MKT 490: Seminar in Marketing 3 cr.
Prerequisites: Junior standing, MKT 301, and consent of the department. May be repeated for a maximum of six term hours. Selected topics will vary from term to term. Three hours of seminar.

MKT 495: Independent Studies in Marketing 3 cr.
Prerequisite: Consent of the department. May be repeated for credit for a maximum of six term hours. Readings, conferences, and reports under the guidance of a member of the marketing faculty. Three hours of research.

MKT 701: Marketing Strategy 3 cr.
Prerequisite: MKT 301. The role of marketing in business and society. Analyses of marketing management concepts and methods are developed through reports, discussion, and case study. Three hours of lecture.



Last Revised February 28, 2006