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Liberal Arts Graduates

Jazmin Jernigan, MBA

What I do now:

I am the owner and principal designer of Aesthetic Innovations, LLC, a creative firm located in Shreveport which provides graphic design, website design, photography and marketing solutions.

My work/job consists of:

Designing artistic layouts for business cards, websites, brochures and other creative collateral. I also provide training and guidance to small businesses wanting to develop and implement marketing solutions customized for their business.

Path to my current career position (how I got from the past to the present):

I began as an art student at LSU Baton Rouge and came home to Shreveport to be closer to my family. I began doing freelance design work while in my undergraduate program at LSU Shreveport and it evolved into the business that I run today! I worked hard, and followed my passion--that's how I ended up in my current profession.

How I got to LSUS (or why I chose LSUS):

I chose LSUS for my undergraduate program because it was close to home, cost effective, and had faculty that seemed really dedicated to the success of the students. I chose LSUS Master's program because of all the great feedback that I got about the program from potential employers in the Shreveport-Bossier area. I was also impressed by how dedicated each of my professors was to the success of each student.

Fond memories of LSUS:

During spring, my favorite events were the free crawfish served in front of the student union. My first public gallery exhibition in the student union was a highlight of my undergraduate years. And all those afternoons spent at Noel Library during my graduate program make me quite nostalgic.

LSUS faculty who helped me:

Jason Mackowiak was hands down the most influential professor of my undergraduate program. He taught me to have a tough skin when it came to critics, and he really pushed me to produce my best work. During my graduate program, Dr. Bill Bigler really changed my perspective on what it meant to be an entrepreneur. And Dr. Fortson taught me that I should always want to be the expert in whatever field I chose.

How LSUS helped me succeed:

LSUS provided the technical skills that I needed to build a stable foundation to my design business. It also provided me with some of the confidence that I needed to step out on my own.

Advide to college-bound students:

Relax!!! Put your best foot forward, and don't give up when things get rough, because everything works out in the end. Don't take out student loans if you don't have to!

Advice to someone who wants to enter my field:

Collaborate and network while you're in the college setting! Those connections that you make during your undergraduate and graduate programs pay off exponentially in dollars and cents. Don't be afraid to reach out to your classmates and associates for professional development and networking after you've graduated!

Tips on choosing a major or career:

Do what you love and follow your passion. Period.

My toughest professional challenge:

Getting over being a perfectionist and learning to properly value my time and my work.

My toughest personal challenge:

Controlling my time and successfully killing procrastination!

Successes (honors, awards, etc.) in my life:

Greater Shreveport Chamber 40 Under 40 Nominee - Class of 2015
Duchess - Krewe of Highland Grand Ball - 2018

I've learned from this life:

Everything will be all right in the end. If it's not all right, then it's not the end. Don't spend too much time worrying, because worrying never changed anything other than your sanity. Always look for the silver lining even if it's buried in manure; you'll blossom beautifully because of it.

What I'd be doing if I had all the time in the world:

Eating good food, sharing a drink with friends, making beautiful things, and encouraging myself and others to create positive change in our communities.

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