Authorized Logo
The LSUS logo is a registered trademark of Louisiana State University in Shreveport.

This provides protection against the manufacture, use, display, or sale of imitations of the logo without the university’s consent. Therefore, the logo must be used for approved purposes, and it may not be modified.

Color
The official logo colors of Louisiana State University in Shreveport are LSUS blue (PMS Reflex Blue) and LSUS gold (PMS 122). The official logo may be printed in black, LSUS blue, LSUS gold or the authorized “full-color” combination as prescribed in this manual. Black is the preferred alternative when budget or context rule out the use of multiple colors. Any other dark PMS color may be used if only one ink color is used in the publication.

The “outlined” version of the logo is to be used when black and LSUS blue or LSUS gold are used in two-color printing. When other colors are used with black in two-color printing, the logo is to be printed in solid black.

Except for special print techniques, these are the only colors that may be used to print the logo.
The four-color process formula for LSUS blue is 100% cyan, 73% magenta, 0% yellow and 2% black.
The four-color process formula for LSUS gold is 0% cyan, 17% magenta, 80% yellow and 0% black.
The Web safe colors are blue 0055A4 and gold FFD24F.

LSUS Outside Usage Agreements
In addition to use by the university for institutional purposes, various logos, words, images, colors, and combinations of words, images, and colors that have come to be associated with the university in the minds of the public (“indicia”) may be used by others in association with consumer products and for other commercial purposes only upon execution of a formal “Outside Usage Agreement.” Indicia are protected against unauthorized use on the basis of state law, federal and state trademarks, and prior use by the university. Authorization for the use of university indicia is granted only when such use is for the benefit of the university. Unauthorized use is prohibited and may result in legal action by the university against an unauthorized user.

Administration of an LSUS Outside Usage Agreement is assigned to the Office of the Vice Chancellor for Business Affairs, One University Place, Shreveport, LA 71115, 318-797-5278, 318-798-4141 (fax), to which questions regarding use of indicia should be referred.

Reproducing the Logo
The LSUS logo is not to be redrawn, reproportioned, or otherwise modified.
Camera-ready reproduction art for the university logo is available from the Office of Media & Public Relations. Electronic – Vector, JPEG (.jpg) or Tag Image File Format (.tif) – files of the logo are also available.

Do not reproduce the logo smaller than 1/2” in width. (There are separate – “small” – graphic images for reproduction between 1/2” and 5/6”.) The Office of Media & Public Relations will make the final determination when a smaller size is requested.

For reproduction of the logo larger than 6”, contact the Office of Media & Public Relations.

Use only authorized camera-ready art or the official electronic files to reproduce the logo. Do not use third-generation art or low resolution art downloaded from the Web for reproduction purposes.

Overprinting
When overprinting the logo on a solid color paper stock, the background color will show through the open or white areas of the logo. This method of printing the logo on a solid color background without the contrast of the white elements is acceptable only when printing on a paper stock that is light enough to provide sufficient contrast for legibility.

Clear Zone
In order for the LSUS logo to have its desired impact and strength, it is recommended that a minimum clear space surround it. All words and images used in proximity to the logo should be placed no closer than a distance equal to the height of the letters “LSUS” printed in the size logo used.

Reverse Logo
A reverse logo is not allowed. On a dark background never reverse out the logo or print as white. When overprinting the logo on a solid color paper stock, the background color will come through the open (usually white) areas of the logo. This is acceptable only when printing on a paper stock that is light enough to provide sufficient contrast for clarity and legibility.

Accompanying Typefaces
Times and Arial typefaces have been selected as the standard fonts to accompany the logo on printed pieces, including stationery and business cards.

When selecting typefaces for internally produced publications, such as departmental newsletters, the number of typefaces used should be limited to no more than three per printed piece. Only one serif and/or one sans serif typeface should be used per publication. Please note that bold and italics are not typefaces.

When setting body text, the regular weight traditional serif typefaces are preferred. The bold and italic serif or the sans serif styles can be used for titles, headings and emphasis. A third decorative or script face may be used as a design element. These typefaces may be selected from a variety of traditional faces and do not need to be the typefaces that accompany the logo.