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Digital Arts Students Learn about the Growing Graphic Design Industry in Shreveport

November 17, 2016

The LSU Shreveport Digital Arts program students recently attended the 2016 American Advertising Federation of Shreveport Bossier
(AAFSB) Agency Crawl where they, and students from five other colleges and universities, visited a variety of local businesses to learn more about the digital arts industry.

"It was an awesome local event that had more than 80 students in attendance," said Allen Garcie, assistant professor of digital arts at
LSUS and a group leader for the event. Students were able to learn about the variety of creative careers thriving in the Shreveport Bossier area and gain social networking skills.

"The agency crawl was a huge help to our students because it gave them access to industry professionals that they wouldn't normally have," Garcie said. "Throughout the crawl, students are split into six groups and each group is given open access to three different businesses in the local digital media industry. For instance, one of our city's largest marketing firms, Gremillion & Pou, opened their doors to students during the event and gave an incredible tour of their facilities. During the tour, students were able to not only see some of the current work their employees were doing but also ask them questions. Having this kind of access is invaluable to our students because they get a chance to learn more about our industry directly from area professionals."

After a free lunch of Raising Cane's, each team split up to visit area businesses, including KTBS 3 News, Paragon Press, and The Box, and gain special insight into the digital arts field and career opportunities available.

"The most important part of the event was for students to see that we actually do have a digital media industry here in Shreveport," Garcie said. "There are many students who feel that they might have to leave our area to find jobs. While this may be true for some specific jobs, Shreveport-Bossier has a very robust industry where students interested in print design, motion graphics, interactive design, web design and development, 3D animation, and more can actually find employment. Once students see that these types of jobs are available in our area, they're usually very excited to come back to class and learn more."

At the conclusion of the event, students enjoyed a coffee bar and door prize giveaways.

Since 1937, the American Advertising Federation of Shreveport-Bossier (AAFSB), formerly the Shreveport- Bossier Advertising Federation, has been dedicated to serving its members by promoting, protecting, and advancing the broad interests of advertising, including the freedom to truthfully advertise legal products.

Visit the AAFSB website for more information about the organization and upcoming events.

Louisiana State University Shreveport is a public university proudly serving the Shreveport-Bossier educational community with more than 20 undergraduate degree programs, a dozen master's degree programs (including the new online MBA), and a Doctor of Education (Ed.D.) in Leadership Studies, as well as over 70 student organizations. LSUS provides a number of centers and institutes that serve as valuable economic development and educational resources to the community, as well as to our students. To find out more about LSUS, call 318-797-5000, or visit www.lsus.edu.

 
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