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Ken
Masters/Special to LSUS News
Casing
the Competition
Winners of the Spring 2004 LSUS Integrative Business
Case Competition presented the best strategic plan proposal
for Bayou Steel, Louisiana’s only steel mill.
Playing the role of a consulting firm, team members
are (from left) Haley Reggio, Ty McCutcheon, Amanda
Poland, Kristina Sojka, Shane Spears, and Lisa Johnson.
Every graduating senior participates in the competition,
created by Dr. Ken Masters, associate professor of management.
In addition to a comprehensive written proposal, each
team made a 20-minute presentation of their plan to
the Bayou “board,” followed by 10 minutes
in which the board could ask questions about the plan.
Faculty volunteers from the College of Business Administration
played the roles of the firm’s directors.
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