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Ken Masters/Special to LSUS News
‘Penney’ for Your
Thoughts
Winners of the fourth Integrative Business Case Competition
conducted by Dr. Ken Masters in the College of Business
Administration are (from left) James McElwee, Kelly
Meshell, Thomas Gardner, Jacqueline Bristow, Nathaniel
Tannehill, and Rebecca Dean. Every senior graduating
in the fall semester participated in the competition.
Working in teams of five or six, the students prepared
and presented proposals for a strategic plan for J.C.
Penney Company. Volunteer CBA faculty and Board of Visitors
members filled in for members of the Penney board and
judged the competition.
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