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Karen James

Name: Dr. Karen E. James

Title: Joe and Abby Averett Professor of Business; Professor of Marketing and Chair

Start Year at LSUS: 1994

Credentials: D.B.A., Southern Illinois University at Carbondale

Department: Management & Marketing Department

School: School of Business

College: College of Business, Education, and Human Development

Office Location: Business & Education Building 301A

Office Phone: 318-797-5024


Teaching Assignments:

Dr. Karen E. James is a former recipient of the LSUS "Outstanding Faculty Award in Teaching," the School of Business "Outstanding Faculty Award for Teaching," and the "SGA Outstanding Faculty Award".  Current teaching assignments include MKT 312, Integrated Marketing Communications; MKT 445, Marketing Research; MKT 305, Creative Small Business Advertising and MKT 701, Marketing Strategy.  Dr. James also developed and taught courses in Sales, Digital Marketing and Social Media Marketing.

Research Interests:

Dr. James' research interests include online marketing research, negative advertising, and technology in education.  She is the co-author of the volume III and IVa versions of the Marketing Scales Handbook, A Compilation of Multi-Item Measures, with Dr. Gordon C. Bruner of Southern Illinois University at Carbondale, and Dr. Paul Hensel of the University of New Orleans.  She has published several articles which have appeared in Business Communication Quarterly, Services Marketing Quarterly, Marketing Management Journal and the Journal of Business Education, among others.  Dr. James also published the second editions of the Marketing Research Principles textbook for Textbook Media publishers with Dr. Ken Clow in 2016.

Selected Publications:

  1. Meeks, M. D., Williams, F., Knotts, T. L., & James K. E. (2013).  Deep vs. Surface Lerning:  An Empirical Test of Generational Differences.  International Journal of Education and Research, 1 (8), 1-16.
  2. Meeks, M. D., Knotts, T. L., James, K. E., Williams, F., & Vassar, J. A. and Wren, A. (2013).  The Impact of Seating Location and Seating Type on Student Performance.  Education Sciences, 3.
  3. White, C. S., James, K., Burke, L. A. , & Allen, R. S. (2012).  What Makes a Research Star? Factors Influencing the Research Productivity of Business Faculty.  International Journal of Productivity and Performance Management, 61 (6).
  4. Clow, K. E., James, K. E. , Sisk, S. E. , & Cole, H. S. (2011).  Source Credibility, Visual Strategy and the Model in Print Advertisements.   Journal of Marketing Development and Competitiveness, 5 (3), 24-31.  
  5. Burke, L. A. & James, K. E. (2010).  What factors influence peer ratings of faculty research performance?   Higher Education Management and Policy Journal, 22 (2), 1-18.  
  6. Clow, K. E., James, K. E. , Krannenburg, K., & Berry, C. T. (2009).  An Examination of the Visual Element Used in Generic Message Advertisements: A Comparison of Goods and Services.   Services Marketing Quarterly, 30 (1), 69-84.  
  7. Burke, L. A., James, K. E. , & Ahmadi, M. (2009).  Effectiveness of PowerPoint-Based Lectures Across Different Business Disciplines: An Investigation and Implications.   Journal of Education for Business, 84 (4), 246-251.  
  8. Clow, K. E., James, K. E. , Stanley, S., & Montgomery, C. (2008).  Developing A Scale to Measure the Visual Component of Advertisements.   International Journal of Business, Marketing, and Decision Sciences, 1 (1), 36-50.  
  9. Clow, K. E., James, K. E. , & Stanley, S. (2008).  Does Source Credibility Affect How Credit Cards are Marketed to College Students?   Marketing Management, 18 (2), 168-178.  
  10. Burke, L. A. & James, K. E. (2008).  PowerPoint-Based Lectures in Business Education: An Empirical Investigation of Student-Perceived Novelty and Effectiveness.   Business Communication Quarterly, 71 (3), 277-296.  

Personal Bio:

Dr. Karen E. James is a Professor of Marketing and Chair of the Department of Management and Marketing at Louisiana State University Shreveport, and is the recipient of the Joe and Abby Averett Professorship in Business. Dr. James earned both her D.B.A. (1994) and M.B.A. (1987) degrees from Southern Illinois University in Carbondale. She also received a Bachelor of Arts degree from Purdue University in Mass Communication after completing a double major in Public Relations and Radio and Television Production. Prior to joining the faculty at LSUS, Dr. James was employed in a full-time capacity as a marketing coordinator. Dr. James' has consulted in health care marketing and focus group moderation, and is the faculty advisor to the LSUS Bass Team.

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