MKT 310: Consumer Analysis and Behavior 3 cr.
Prerequisite: MKT 301. A study of the nature and dynamics of consumer markets and the significance of these markets to marketing executives. Emphasis is placed on the concepts and constructs employed to identify and measure market segments and to analyze behavioral patterns as a basis for marketing strategy. Three hours of lecture.

MKT 312: Promotional Strategy 3 cr.
Prerequisite: MKT 301. The nature, scope, and contributions of personal selling, advertising, and sales promotions to the firm's problems of demand stimulation. Emphasis is on principles and concepts that relate to the integration and organization of the promotional effort in achieving optimal allocation of that effort to facilitate movements of goods. Three hours of lecture.

MKT 315: Channels of Distribution 3 cr.
Prerequisite: MKT 301. A study of the nature, types, and economic roles played by marketing institutions and channels. The historical development and current organizational structure of marketing channels are examined. Retailing, wholesaling, physical distribution, international channels and channels for services are investigated also. Three hours of lecture.

MKT 330: Sales 3 cr.
A study of the concepts and techniques utilized in the personal selling process. Emphasis is placed on the design of effective sales presentations and on the role playing of various personal sales situations. Three hours of lecture and sales presentations.

MKT 333: Sales Management 3 cr.
Prerequisite: MKT 301 and MKT 330. A study of basic sales management concepts in sales planning and control. Emphasis is placed on the organization and staffing of sales departments, development of territories, and control over sales operation. Three hours of lecture.

MKT 420: Direct Marketing 3 cr.
Prerequisite: MKT 301 or consent of the department. An introduction to direct marketing that includes a grounding in all major direct marketing media: direct mail, broadcast, print advertising, catalogs, co-ops, telemarketing, inserts, and videos. The course stresses the measurability and accountability of direct marketing and its relationship to the total marketing mix. Three hours of lecture.

MKT 430: Problems of Retail Store Management 3 cr.
Prerequisite: MKT 301. Policies, practices, principles, and methods of efficiently operated retail stores. Areas covered include store location, layout, organization, merchandising, planning, pricing, buying, personnel management, credit, stock control, sales promotion, the retailing mix, assortment planning, store operation, etc. Emphasis is to be given to the contingency theory of management. Three hours of lecture.

MKT 440: International Marketing 3 cr.
Prerequisite: Marketing 301 or consent of the department. An introduction to the three major marketing environments-domestic, foreign, and international. Opportunities are presented for students to apply basic marketing knowledge and skills to an international environment, and to learn basic international marketing terminology, tools and concepts. Three hours of lecture.

MKT 450: Marketing Management 3 cr.
Prerequisite: Senior standing or consent of the department. A study of the application of analytical concepts and principles to the development of efficient strategies for solving marketing problems. The major policy areas of product, price, channels, and promotion are integrated in the development of the firm's total marketing effort. Three hours of lecture.

MKT 475: Internship in Marketing 3-6 cr.
Marketing-related employment with a qualified employer. The course is open to students who have successfully completed 60 credit hours and have either a 2.5 cumulative GPA or a 2.75 for the last 24 hours; it requires written reports detailing the objectives, progress, and completion of the internship. Three to six hours of credit on a pass/no credit basis. Only three hours may be applied to the major. Three hours of laboratory per credit hour. 

MKT 489: Marketing Research 3 cr.
Prerequisite: ECON 260. A study of the application of research to marketing problems, and how the findings are used in the formulation of marketing policies. Theories, concepts, and methodology applicable in apply in research to marketing problems are emphasized. Three hours of lecture.

MKT 490: Seminar in Marketing 3 cr.
Prerequisites: Junior standing, MKT 301, and consent of the department. May be repeated for a maximum of six semester hours. Selected topics will vary from semester to semester. Three hours of seminar.

MKT 495: Independent Studies in Marketing 3 cr.
Prerequisite: Consent of the department. May be repeated for credit for a maximum of six semester hours. Readings, conferences, and reports under the guidance of a member of the marketing faculty. Three hours of research.

MKT 501: Graduate Seminar in Marketing Principles 3 cr.
A critical analysis of the marketing function in today's organizations. Emphasis is placed on buyer behavior; market segmentation concepts; the management of marketing activities; and environmental influences on marketing management.

MKT 630: Problems of Retail Store Management 3 cr.
Prerequisite: MKT 301. Policies, practices, principles, and methods of efficiently operated retail stores. Areas covered include store location, layout, organization, merchandising, planning, pricing, buying, personnel management, credit, stock control, sales promotion, the retailing mix, assortment planning, store operation, etc. Emphasis is to be given to the contingency theory of management. Three hours of lecture.

MKT 640: International Marketing 3 cr.
Prerequisite: Marketing 301 or consent of the department. An introduction to the three major marketing environments-domestic, foreign, and international. Opportunities are presented for students to apply basic marketing knowledge and skills to an international environment, and to learn basic international marketing terminology, tools, and concepts. Three hours of lecture.

MKT 650: Marketing Management 3 cr.
Prerequisite: Senior standing or consent of the department. A study of the application of analytical concepts and principles to the development of efficient strategies for solving marketing problems. The major policy areas of product, price, channels, and promotion are integrated in the development of the firm's total marketing effort. Three hours of lecture.

MKT 689: Marketing Research 3 cr.
Prerequisite: ECON 260. A study of the application of research to marketing problems, and how the findings are used in the formulation of marketing policies. Theories, concepts, and methodology useful in applying research to marketing problems are emphasized. Three hours of lecture.

MKT 690: Seminar in Marketing 3 cr.
Prerequisite: Junior standing, MKT 301, and consent of the department. May be repeated for a maximum of six semester hours. Selected topics will vary from semester to semester. Three hours of seminar.

MKT 701: Seminar in Marketing 3 cr.
The role of marketing in business and society. An analysis of marketing management concepts and methods are developed through reports, discussion, and case study. Three hours of lecture.

MKT 720: Marketing Planning 3 cr.
Prerequisite: MKT 701. Analytical framework for planning; planning techniques and concepts, the planning process in organizations; special problems in planning. Three hours of lecture.