Marketing emphasizes the facilitation of exchanges between
one business and another as well as between businesses and consumers. Key
marketing activities include designing and modifying products, pricing,
selling and sales management, and gathering and interpreting market information.
Career opportunities in marketing include retail management and buying,
industrial and retail sales, distribution management; promotion and brand
management, and market research.
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| FRESHMAN YEAR
Communications 135 Approved elective (outside College of Business) English 105, 115 Fine and performing arts (approved elective) History elective Mathematics 121, 131 Management 150 Science (two-semester sequence) |
Sem. Hrs.
3 3 6 3 3 6 3 6 33 |
SOPHOMORE YEAR
Accounting 205, 206 Management 210 Anthropology 205 or 210 or Sociology 105 Psychology 152 Economics 201 and 202 English (literature) Business law 280 Economics 260 Approved elective (outside College of Business) |
Sem. Hrs.
6 3 3 3 6 3 3 3 3 33 |
| JUNIOR YEAR
Science (nonsequential area) Management 383 Finance 301 Management 301 Marketing 301, 310, 312, 330 Approved electives (College of Business) |
Sem. Hrs.
3 3 3 3 12 6 30 |
SENIOR YEAR
Management 350, 480 Humanities elective Marketing 450, 489 Marketing electives Approved electives (College of Business) Approved electives (outside College of Business) |
Sem. Hrs.
6 3 6 6 3 9 33 |