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| Courses
for Undergraduate
and Graduate Credit |
MARKETING
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MKT 301: Principles of Marketing 3 cr.
Prerequisites: Junior standing and MADM 210. A conceptual overview
of the exchange process and the relationships of business firms
and consumers. Emphasis is given to the marketing concept and
how firms adapt products and policies to changes of consumer
demand. Channels of distribution are examined along with the
supporting institutional arrangements. Three hours of lecture.
MKT 310: Consumer Analysis and Behavior 3 cr.
Prerequisite: MKT 301. A study of the nature and dynamics of consumer
markets and the significance of these markets to marketing executives.
Emphasis is placed on the concepts and constructs employed to identify
and measure market segments and to analyze behavioral patterns
as a basis for marketing strategy. Three hours of lecture.
MKT 312: Promotional Strategy 3 cr.
Prerequisite: MKT 301. The nature, scope, and contributions of
personal selling, advertising, and sales promotions to the firm's
problems of demand stimulation. Emphasis is on principles and concepts
that relate to the integration and organization of the promotional
effort in achieving optimal allocation of that effort to facilitate
movements of goods. Three hours of lecture.
MKT 330: Sales 3 cr.
A study of the concepts and techniques utilized in the personal
selling process. Emphasis is placed on the design of effective
sales presentations and on the role playing of various personal
sales situations. Three hours of lecture and sales presentations.
MKT 410: Marketing on the Internet 3 cr.
Prerequisite: ISDS 150 and MKT 301. This course is designed to
provide the student with practical instruction and experience in
the planning, promotion, evaluation, and execution of an on-line
marketing strategy. Creative development of a business Web site
is stressed. Three hours of lecture and laboratory.
MKT 420: Direct Marketing 3 cr.
Prerequisite: MKT 301 or consent of the department. An introduction
to direct marketing that includes a grounding in all major direct
marketing media: direct mail, broadcast, print advertising, catalogs,
co ops, telemarketing, inserts, and videos. The course stresses
the measurability and accountability of direct marketing and its
relationship to the total marketing mix. Three hours of lecture.
MKT 425: Hospitality Marketing 3 cr.
Prerequisite: MKT 301. The application of modern marketing theory
and techniques to the hospitality industry. Emphasis will be placed
on services marketing, and topics include an analysis of hospitality
customer needs, marketing planning, segmentation, positioning,
and promotion. Three hours of lecture.
MKT 430: Retail Management 3 cr.
Prerequisite: MKT 301. Policies, practices, principles, and methods
of efficiently operated retail stores. Areas covered include store
location, layout, organization, merchandising, planning, pricing,
buying, personnel management, credit, stock control, sales promotion,
the retailing mix, assortment planning, and store operation. Emphasis
is to be given to the contingency theory of management. Three hours
of lecture.
MKT 440: International Marketing 3 cr.
Prerequisite: MKT 301 or consent of the department. An introduction
to the three major marketing environments-domestic, foreign, and
international. Opportunities are presented for students to apply
basic marketing knowledge and skills to an international environment,
and to learn basic international marketing terminology, tools and
concepts. Three hours of lecture.
MKT 445: Marketing Research 3 cr.
Prerequisite: ISDS 265. A study of the application of research
to marketing problems and how the findings are used in the formulation
of marketing policies. Theories, concepts, and methodology applicable
in applying research to marketing problems are emphasized. Three
hours of lecture.
MKT 450: Marketing Management 3 cr.
Prerequisite: MKT 310, MKT 312, and MKT 445. This marketing capstone
course should be taken during the senior year. A study of the application
of analytical concepts and principles to the development of efficient
strategies for solving marketing problems. The major policy areas
of product, price, channels, and promotion are integrated in the
development of the firm’s total marketing effort. Three hours
of lecture.
MKT 475: Internship in Marketing 3 6 cr.
Marketing related employment with a qualified employer. The course
is open only to business students who have successfully completed
60 credit hours and have either a 2.5 cumulative GPA or a 2.75
for the last 24 credit hours; it requires written reports detailing
the objectives, progress, and completion of the internship. Three
to six hours of credit on a pass/no credit basis. Only three hours
may be applied to the major. Three hours of laboratory per credit
hour.
MKT 490: Seminar in Marketing 3 cr.
Prerequisites: Junior standing, MKT 301, and consent of the department.
May be repeated for a maximum of six semester hours. Selected topics
will vary from semester to semester. Three hours of seminar.
MKT 495: Independent Studies in Marketing 3 cr.
Prerequisite: Consent of the department. May be repeated for credit
for a maximum of six semester hours. Readings, conferences, and
reports under the guidance of a member of the marketing faculty.
Three hours of research.
MKT 701: Marketing Strategy 3 cr.
The role of marketing in business and society. An analyses of marketing
management concepts and methods are developed through reports,
discussion, and case study. Three hours of lecture.
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