Marketing

Marketing emphasizes the facilitation of exchanges between one business and another as well as between businesses and consumers. Key marketing activities include designing and modifying products, pricing, selling and sales management, and gathering and interpreting market information. Career opportunities in marketing include retail management and buying, industrial and retail sales, distribution management; promotion and brand management, and market research.
 
 

MARKETING
Total Hours: 129

FRESHMAN YEAR Communications 135 Approved elective (outside College of Business) English 105, 115 Fine and performing arts*  History* Mathematics 121, 131 Management 150 Science (two-semester sequence)	Sem. Hrs. 3 3 6 3 3 6 3 6 33	SOPHOMORE YEAR Accounting 205, 206 Management 210  Anthropology 205 or 210 or Sociology 105  Psychology 152  Economics 201 and 202 English 226 Business law 280 Economics 260 Approved elective (outside College of Business)	Sem. Hrs. 6 3 3 3 6 3 3 3 3 33
JUNIOR YEAR  Science (nonsequential area) Management 383 Finance 301  Management 301 Marketing 301, 310, 312, 330 Approved electives (College of Business)	Sem. Hrs. 3 3 3 3 12 6 30	SENIOR YEAR  Management 350, 480 English (Literature) Marketing 450, 489 Marketing electives  Approved electives (College of Business) Approved electives (outside College of Business)	Sem. Hrs. 6 3 6 6 3 9 33

NOTE: Six hours of approved courses with international content must be integrated into the curriculum.

*See "General Degree Requirements" LSU in Shreveport Catalog for restrictions.