Management & Administration
The Management and Administration major
is designed to provide students with the skills needed
to coordinate and manage human, financial, physical,
and information resources to achieve an organization's
goals. As a complement to their major in Management
and Administration, students may elect to design a
program of study in Human Resource Management.
Management and Administration Curriculum Sheet*
Management with Human Resource Management Concentration Curriculum Sheet*
Marketing
Marketing emphasizes the facilitation of exchanges
between one business and another as well as between businesses
and consumers. Key marketing activities include designing and
modifying products, pricing, selling and sales management,
and gathering and interpreting market information. Career opportunities
in marketing include retail management and buying, industrial
and retail sales, distribution management; promotion and brand
management, and market research.
Marketing Curriculum Sheet*
Marketing and Management Curriculum Sheet*
* Requires the Adobe Acrobat Reader
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