Dr. Hinck joined LSUS in August 2002 and was awarded the 'Alumni Association/Vincent J. Marsala Professorship in Teaching Excellence' in 2006 and the 'BlueCross BlueShield Professorship in Business Administration' in 2008. He earned a Ph.D. (double-majoring in Marketing and International Business) and an MBA from the University of Texas-Pan American, as well as undergraduate marketing degrees from FH Lüneburg (Germany) and Carlow Institute of Technology (Ireland). As part of an exchange program, he also spent eight months studying business at the Universidad de Valladolid (Spain). His professional marketing background consists of full-time and/or consulting assignments with several German, French, English, Irish, and U.S. firms and includes positions as Marketing Director at City Offers, Sales Manager at Maître Süd, Marketing Consultant at HMU, and Managing Director at Aktiv Promotion.

Dr. Hinck is pursuing basic and applied research in the areas of cross-cultural consumer behavior, marketing education, and marketing theory. Over the past five years, his articles were accepted for presentation and/or publication at over twenty regional, national, and international conferences and journals, including the Journal of International Marketing, Journal of Global Business Research, and Journal of Euromarketing. He has conducted field research in English, German, and Spanish. Some of his research has been honored with Best Paper awards and has been cited in well-selling textbooks such as “Consumer Behavior: A Framework” (Mowen and Minor). In 2006, he was elected as President of the Federation of Business Disciplines, one of the worldwide largest and most prestigious cross-disciplinary business research organizations. He also served as President of the Academy of International Business U.S. Southwest Chapter, and is Founder and President of the Academy of Excellence in College Education as well as Founder and Managing Director of the Academy for Global Business Advancement.

Dr. Hinck’s primary teaching interests include Principles of Marketing, Consumer Behavior, International Marketing, and Marketing Strategy. His classes are characterized by a global orientation that emphasizes the need for corporate social responsibility and business values of integrity and ethicality. For continuous improvement purposes, he has taught classes at several foreign institutions, including FH Lüneburg (Germany), University of Hannover (Germany), Universidad de Monterrey (Mexico), ITESM (Mexico), and Berne University (West Indies). In addition, he has conducted seminars at FH Lüneburg and at Universidad de Monterrey to instruct the faculty in utilizing business simulations in marketing courses. He is the recipient of a number of UTPA and LSUS teaching awards and was included in Who’s Who Among America’s Teachers in 2002 and 2005. In 2006 and 2009 he was voted 'Professor of the Year' by the LSUS student body. In addition, he was named '2006 CBA Advisor of the Year.' He designs and coordinates annual business field trips from and to Germany and to Mexico, and has served on several thesis committees at Universidad de Monterrey and FH Lüneburg.