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Student Research Forum

Hie Chee Chan: "Behavioral Investing"

Hiu Chee Chan presents her research poster

Research Category

Secondary-Data Research

Research Purpose

Typical investors think that investment decisions are made rationally. They don't know that emotions and psychological behavior can impact their money management decisions. I am here to show people how emotions and values can influence investing decisions.

Research Methodology

I read books pertaining to behavior investing and conducted research on newspaper data.

Research Conclusion

 Emotions and values can affect the behavior of investment decisions. The most common reasons for inferior decision are greed, overconfidence, regret, seeing patterns, and holding on to a loser. Investors who are aware of their investment behavior can make better decision. 

Social Implications

Investors who understand how their behavior affects their decision-making have better control of the investment outcome and contribute to market stability.