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Department of Management and Marketing

Programs

Management & Administration
The Management and Administration major is designed to provide students with the skills needed to coordinate and manage human, financial, physical, and information resources to achieve an organization's goals. As a complement to their major in Management and Administration, students may elect to concentrate their studies in Human Resource Management or International Business.

Career opportunities in Management and Administration include management in both small businesses and in large corporations, in for-profit organizations as well as non-profit firms, and in privately held as well as publicly traded businesses. Graduates of the program find a wide choice of career opportunities open to them.

2012-2013 Management Curriculum Sheets

Marketing
Career opportunities in marketing include business-to-business and industrial sales, search engine marketing account management and optimization, retail management and buying, distribution management, event marketing and other activities, to name just a few.  Graduates of the program are qualified to engage in any of the wide-ranging marketing activities now being pursued by leading regional and national companies.

Students majoring in Marketing follow a 120 hour curriculum leading to a Bachelor of Science degree.  As a complement to their major in Marketing, students may elect to pursue an optional concentration in Advertising Design or International Business.   With proper planning, students can also pursue a double-major with management, accounting, or finance.

Coursework is project-oriented and emphasizes how marketing decisions facilitate business-to-business and business-to-consumer transactions.  Students often have the opportunity to work with local small businesses and thus gain real-world experience.  Students who successfully complete their marketing degree will be prepared to engage in strategic or tactical decisions related to key marketing activities, such as:

  • gathering and interpreting market information
  • targeting appropriate markets
  • designing and modifying products
  • pricing and distributing goods
  • selling in a business-to-business setting
  • planning, creating, or scheduling an array of marketing communications activities.

2012-2013 Marketing Curriculum Sheets