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Business Graduates

Jake Wood

Jake Wood

What I do now:
I oversee the Marketing, Public Relations, Community & Governmental Relations, and Media Production for Planet Aqua Group, the parent company for Shreveport Aquarium. Through RocketPup Creative, I work with local small businesses to build their brand and market presence.

My work/job consists of:
I spend a great deal of time developing and evaluating marketing programs for Planet Aqua Group, whether through grassroots, traditional media, or community outreach. Along with the marketing function of the position, I work directly with local and state governments, as well as real estate stakeholders in markets targeted for the company's expansion.

Path to my current career position (how I got from the past to the present):
My career began through a Marketing Internship with SMG at CenturyLink Center (CenturyTel Center at the time) and through that experience, I worked my way from the internship through six different positions (including Interim General Manager) where I spent most of my time as the Director of Sales & Marketing. I started my marketing agency, RocketPup Creative, in 2013. After departing SMG in 2015, I worked through a few entrepreneurial avenues until 2017 when Planet Aqua Group retained my agency and eventually offered me full time employment.

How I got to LSUS (or why I chose LSUS):
I chose LSUS because of the small class sizes, along with the scholarships afforded to me by the University. I felt that the size of the classes would allow for a better professor-student relationship and that certainly was the case throughout my time.

Fond memories of LSUS:
I worked with the Rec Sports department while I was a student and thoroughly enjoyed the different sports and relationships that I built there.

LSUS faculty who helped me:
There's really too many to list!

How LSUS helped me succeed:
LSUS has provided connections to our community that have served as stepping stones to fruitful relationships.

Advice to college-bound students:
Never stop learning. Whether through your degree program, or through daily life - there's always something new to master. View your educational goals as benchmarks, not finish lines.

Advice to someone who wants to enter my field:
Dare to be different. Long gone are the days of marketing from a template, so use your creativity to live outside of the box.

Tips on choosing a major or career:
From what I've seen, your major doesn't define your career, so study what interests you and gain experience where your career aspirations lie.

My toughest professional challenge:
You'll find a myriad of personalities in the professional world. The toughest challenge is finding a happy medium so you can work well with them all.

My toughest personal challenge:
Finding an ideal work/life balance; it's a daily challenge to work to live, and not live to work.

Successes (honors, awards, etc.) in my life:
Greater Shreveport Chamber of Commerce 2014 Class of Top 40 Professionals Under 40.

I've learned this from life:
Find what makes you happy. The power to change your environment lies within your own hands and as cliché as it sounds, "Love what you do, and you'll never work a day in your life."

What I'd be doing if I had all the time in the world:
You'd find me underwater, scuba diving...somewhere tropical.

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